top of page
Create Your First Project
Start adding your projects to your portfolio. Click on "Manage Projects" to get started
National Canadian Pest Control Company
💼 Industry
Pest Control Services
🕒 Duration
6 Months (Comparing Jan 1 - June 30, 2024 vs Jul 3 - Dec 30, 2023)
📋 Services Provided
SEO Strategy, Content Optimization, Technical SEO, Digital PR
🎯 The Challenge
The client, one of Canada’s top pest control companies, needed to strengthen their digital presence and grow their organic traffic to stay ahead of competitors. Despite having a strong offline reputation and extensive service coverage across Canada, their website was underperforming in organic search, leading to lost opportunities in customer acquisition.
Key challenges included:
- Low organic visibility and traffic
- Under-optimized service pages and blogs
- Limited referral traffic from other trusted websites
- Short average session duration and high bounce rates
⚙️ Our Strategy
We developed and executed a comprehensive SEO strategy focused on building sustainable organic growth:
- Technical SEO Enhancements: Improved site speed, mobile performance, indexing, and structured data.
- Content Strategy Revamp: Optimized core service pages and expanded blog content around targeted pest control topics across Canada.
- Local SEO Optimization: Strengthened local presence through optimized location pages and local citations.
- Digital PR and Outreach: Earned high-quality backlinks from industry-related publications and trusted sites.
- On-site Engagement Optimization: Enhanced user experience and internal linking to keep visitors engaged longer.
⭐ Highlights:
- Organic Search traffic increased by 52%, becoming the dominant driver of sessions and engagement.
- Referral Traffic grew by over 126%, driven by successful content partnerships and link-building campaigns.
- Average Engagement Time improved by nearly 19%, showing higher visitor quality and better on-site experience.
- Key Events (engagement actions like form fills and calls.) rose by over 172% from organic sessions because of increased organic traffic and improved on-site conversion optimization efforts, including better call-to-actions, faster page loads, and enhanced mobile user experience.
🏆 The Results
Over a 6 month period, organic and referral channels saw massive growth:
ORGANIC SEARCH TRAFFIC:
Jul 3 - Dec 30, 2023 - 81,340
Jan 1 - Jun 30, 2024 - 123,252
Growth: Approx 52% uplift
bottom of page