RANK YOUR WEBSITE ON GOOGLE
Want the online visibility your business deserves?
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If you run a home services business, an effective SEO strategy is pivotal to drive cost effective leads at scale. Marketize has a proven track record implementing SEO programs including on-page optimization, link building and local SEO.​
Reach the podium with your SEO strategy
Truly effective SEO ensures your business receives maximum visibility when your customers are searching Google for the products and services you offer. However, SEO is highly competitive and there's no medal for 4th place. The top three search results on Google capture more than 80% of all organic traffic, so we work hard to ensure our clients rank in these positions for the keyword searches that drive conversions.
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Our SEO Strategies at a Glance
Local SEO
When people search for a service online, they usually look for one close to them. Local SEO helps ensure your business is found in these searches.
Key Local SEO Techniques
Local Citations
Local citations are online mentions of your business's name, address, and phone number on various websites, directories, and social platforms. They play a crucial role in local SEO by helping search engines verify the accuracy of your business information, improving your visibility in local search results.
Consistent and accurate local citations can boost your rankings, making it easier for customers to find and trust your business.
Positive Reviews
Positive reviews can significantly boost a business's local SEO ranking by enhancing its credibility and trustworthiness. Search engines prioritize businesses with higher ratings and more positive feedback, as these are indicators of quality and customer satisfaction.
Additionally, positive reviews often contain relevant keywords that can improve your visibility in local search results, driving more traffic to your site and attracting new customers.
On-Page Optimization
When people search online, they’re not just looking for information—they want the most relevant and valuable content.
Key On-Page Optimization Techniques
Keyword Research
Keyword research is a critical part of on-page optimization. It involves identifying the specific words and phrases your target audience uses when searching online.
By integrating these keywords strategically into your content, titles, and meta tags, you improve your website’s relevance, helping search engines connect your pages with the right users. Effective keyword research drives targeted traffic and boosts your site’s visibility in search results.
Meta Tags
Meta tags are snippets of code in your website's HTML that provide information about a page's content to search engines. In the context of on-page optimization, meta tags, including the title tag and meta description, play a crucial role in improving your site's visibility and click-through rate.
Well-crafted meta tags help search engines understand the relevance of your page, leading to better rankings and attracting more targeted visitors to your site.
Content Quality
Content quality is a key aspect of on-page optimization, focusing on creating valuable, informative, and engaging content that meets the needs of your audience. High-quality content not only keeps visitors on your site longer but also signals to search engines that your page is relevant and authoritative.
By consistently delivering well-written, original content, you improve your rankings, drive organic traffic, and enhance the overall user experience.
Link Building
When people search online, they’re not just browsing—they’re looking for trusted sources. Link building acts like digital endorsements, boosting your credibility and improving your rankings
Key Elements of Link Building
Quality > Quanity
In link building, quality outweighs quantity. A few high-quality backlinks from reputable, relevant websites are far more valuable than numerous low-quality links. Quality links enhance your site's authority and credibility, leading to better search rankings and more meaningful traffic. Focusing on quality ensures that your link-building efforts contribute positively to your SEO strategy.
Relevance
Relevance in link building refers to obtaining backlinks from websites that are closely related to your industry or content. Relevant links are more valuable because they indicate to search engines that your site is a credible resource within your niche. This not only improves your search rankings but also drives more targeted traffic to your site, as users are more likely to find your content useful and engaging.
